Partnership Benefits
How staff and customers can benefit.
INTERNAL BENEFITS
| EXTERNAL BENEFITS |
Improve internal relations
| Make a difference: customers like to support a company that cares |
Team building: have fun and unite your staff
| Differentiate your brand by demonstrating corporate responsibility |
Increase morale: employees like to work for a company that makes a positive difference within the community
| Positive PR and Corporate Identity |
Enhance motivation: feel good factor from staff after making a difference
| |
| Acquire new skills | |
CAUSE RELATED MARKETING (CRM)
CRM partnerships with charities are more likely to persuade customers to buy a brand than tie-ups with sport, music and fashion, according to a survey
(Third Sector, 27.02.08)
Cause Related Marketing is the activity by which a company with an image, product or service to market, builds a relationship or partnership with a ‘cause’ or number of ‘causes’ for mutual benefit.
(www.dsc.org.uk)
“Consumers report that CRM is effective in encouraging switching within product categories and that it has a powerful influence on purchase decisions…”
(www.bitc.org.uk)
77% of employers/employees believe that CRM can enhance corporate and/or brand reputation
(www.bitc.org.uk)
